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How to make a pitch deck

Here is the basic outline of the pitch deck I often give to people, it is taken from Guy Kawasaki's post called "The 10/20/30 Rule of Powerpoint"

When it is time to pitch investors, you need a solid deck that will help get a conversation started. If it is a really great deck, then you may never get through the whole presentation, because people in the room will start buzzing with questions and input.
  1. Problem
  2. Your solution
  3. Business model
  4. Underlying magic/technology
  5. Marketing and sales
  6. Competition
  7. Team
  8. Projections and milestones
  9. Status and timeline
  10. Summary and call to action
You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you're using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
You will want to change this deck to suit your needs, but for a first run, stick with the format. Having a great deck is more important than any business plan you might be thinking about writing. Get to it!



  1. Malgosia saidWed, 05 Mar 2008 17:00:38 -0000 ( Link )

    I suggest not writing your official business plan until you’ve perfected your deck. Chances are you will end up changing many parts of your business plan around while giving your pitch to investors. Updating a formal business plan every time will be time consuming. Get your idea out there, refine based on feedback, and when you get close to sealing the deal, write the business plan.

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  2. RLLillis saidThu, 06 Mar 2008 12:16:10 -0000 ( Link )

    Guy Kawasaki explains starting a venture and many of aspects of the ‘deck’ on Stanford Technology Ventures Program’s (STVP) Educators Corner.

    http://edcorner.stanford.edu/authorMaterialInfo.html?author=24

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  3. clwebb saidWed, 14 Jan 2009 22:16:02 -0000 ( Link )

    This is a great outline to follow… simple and easy to follow and provides a natural progression for the “pitchee”.

    For you, the “pitchor”, it provides a simple guideline to make sure your presentation stays on-target.

    Just as important (and sometimes more so) as the order, flow & content of your presentation, is the nature of your introduction to the VC.

    Here is another great post by Kawasaki that addresses some additional ways to get the attention of VC’s and what not to do when pitching them.

    http://blog.guykawasaki.com/2007/04/how_to_get_the_.html

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  4. pitchenvy saidMon, 09 Jul 2012 04:28:32 -0000 ( Link )

    Check out http://www.Pitchenvy.com for tons of pitch deck examples!

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